Interactive-Sales-Dashboard-for-New-Product-Launch

📈 Interactive Sales Dashboard for New Product Launch

🔗 Live Dashboard Link

An interactive Power BI dashboard was created to analyse the early-stage performance of a newly launched product across selected regions and customer segments. The dashboard offers insights into sales trends, product performance, and promotional impact.

---

📂 Dataset & Model

• Source: Excel file from frontline retail sales
• Structured using a star schema with separate tables for:
  • Date
  • Product Category
  • Product Sub-category
• Sales prioritised as: High, Mid, Low

---

🔍 Key Features

• Units Sold Overview:
  • By Category
  • Retail vs. Sales Units
  • Total Units Sold
• Top Performers:
  • Top 10 Retailers
  • Best-selling Products & Subcategories
• Promotion Insights:
  • Units sold during promotions, by type
  • Sales breakdown by product type: Components, Accessories, Clothing, Bikes
  • Sales by Retail Counter
• Interactive Elements:
  • Country Flag Slicer
  • Date and Category Filters

---

⚙️ Tools & Techniques

• Power BI Desktop
• Power Query for data transformation
• DAX for custom calculations
• Interactive visuals: Bar, Donut, and Slicer charts

---

📌 Built for fast, actionable insights to support new product launch strategy.